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You are a Social Media Misfit if…

You are a Social Media Misfit if…

seth godin permission marketing still rules

Before I turn this into a rant… let me preface by saying that I am an “open networker” on Social Media.  I’m open to connecting with people especially because I am online and this is how I make a living.   I always am open, because you never know who you are going to meet next virtually – I actually think it’s quite fun.

However, and that’s a big HOWEVER, I’ve unfortunately had to block violators on Social Media channels.  Sure you get the random creepy guy every now and then who always seems to start his inbox message with “Hello miss…”  That’s an easy fix, just click the Block / Delete button and move about your day… I’m not talking about that guy… I’m talking about this insidious “friend” who out of nowhere violates the “rules”.

I was discussing this the other day with some friends about how there are just some people who don’t understand these unwritten rules of the Social Media road… and while this is a short blog post, I believe it’s a good way to get the conversation started.

Social Media is for creating relationships not for you to SPAM me!  I really think I’m going to create a survey to those misfits / violators asking them if any of the following tactics have netted them any growth in their business (whatever the business it may be – albeit referencing legal businesses in this scenario).

 

You are a Social Media Misfit if …:  (these examples from Facebook interactions)

  • …If your Profile pic is that of your cat, or a Cowboy boots or similar nothingness… what?? How are you supposed to build a rapport with people?   Get a proper profile pic – you don’t need professional head shots, just a picture of you so we know who you are… for the Love of it all, this is an easy one people.
  • … If you friend me, I accept, then you ADD me to your random Group.  Listen, I’m really not interested in joining your “Ground Floor” opportunity.   You haven’t asked me Permission… I call your attention to the 1999 classic Book from Seth Godin, Permission Marketing — even though this book is somewhat dated, the fundamentals are still so relevant today as it applies to social graces on Social Media.
  • …If  you’ve scoured my Friends list and then inboxing them with your unsolicited offers.  This is completely uncalled for…  Here’s the deal, yes you can create a relationship with someone in my friend’s list, but you have to ease into it.  Do you have something in common?  Do you have several mutual friends?  Do you have similar interests?  Start the conversation online (not in messaging) and see where it organically goes.
  • … If you post your unsolicited RANTS on my wall… what is wrong with you?   Seriously, that’s like spray painting graffiti on my door.
  • … If you tag me in your posts, for your Friday night Zumba black light party… maybe I don’t want to do Zumba?  I get it – you are attempting to leverage my network, but again refer to Seth Godin’s book above.

Of course there are filters and settings that will offset some of this misconduct in Facebook, but every now and then, the misfits will find a way to work around the rules.

Seth! Help us out here, write an updated edition to your book.  If you do, I’d be happy to be a contributing party…

Here’s to the Social Misfits… thank for showing us what NOT to do…

What’s your biggest Social Media Misfit pet peeve?   

Why the Ice Bucket Challenge went viral…

Why the Ice Bucket Challenge went viral…

Looking to make your idea go viral?  Just make your idea “sticky”, that’s what the ALS Ice Bucket Challenge did… I don’t know what was more of a hit this Summer (2014), Iggy Azalea’s “Fancy” (since I heard it roughly 38 times during my 40 day Yoga Challenge) or the ALS Ice Bucket Challenge.

Yes, it is a great cause, in fact I didn’t know very much about this little known disease. When I started seeing #icebucketchallenge every where on social media, I Googled to find out more. Some people were complaining that the true mission of ALS was lost because of the entertainment factor of people getting water over their heads.

Even Bill Gates, who I thought had the most creative video, participated.  Naturally Mark Zuckerberg did too.  With more than 19 million views already I’d say that’s some great press.

And while YES I was nominated, I chose to donate instead of getting an ice cold bucket of water dumped on my head.  That aside, I was so intrigued by how viral this whole campaign became. I remembered several years back reading Chip & Dan Heath’s Book:  “Made To Stick” (2007).  I had the good fortune of hearing Chip Heath lecture on the marketing aspects of what makes an idea stick, or in this social media era – what makes an idea go viral. Digging into my book notes, the Heath brothers summary is right on the money.  Here’s what makes an idea “sticky”:

  • SIMPLE:  not dumbing things down – but how complex is dumping a bucket of water… I loved that multi-generations got involved in the events.  How this can relate to you:   What’s your core idea?  What’s the core message?
  • UNEXPECTED:  In July I remember scanning my newsfeed on Facebook and saw this video with one of my Facebook friends doing the Ice Bucket Challenge – yes it was unexpected at the time… an eye pattern break actually – I couldn’t help but stop and play (and then play again)
  • CONCRETE:  paint a mental picture – the expressions on people’s faces was humorous
  • CREDIBLE:  The Challenge was for presumably a good cause: ALS – had the feel good factor
  • EMOTIONAL:  I know I cringed on more than one occasion watching the icy cold water being dumped
  • STORIES:  As people accepted their icy wet fate, they first had to nominate friends, family and in the case of celebrities – you got to see who their friends were… It was story telling in it’s most succinct twitter length way

Good cause = Check!   Fun factor = Check!  Memorable = Check! And now I want to see what other non-for-profits Marketing departments drum up.  The quest for “sticky” continues.

How is your brand showing up online?

How is your brand showing up online?

how is your branding showing up online

how is your branding showing up online

Key takeaway: Branding is for everyone.

I often get asked by my clients why branding is important. First, branding holds your uniqueness. Branding is not only for big companies. Today, the importance of branding is now more important than ever. If you are not working on your personal brand – how do you expect to be remembered? More importantly, if you do believe you have a solid brand, when was the last time you conducted an online audit?

An online audit is easy to do. Google your name. You’ll be amazed at what will pop up. Are your online profile images professional? Or if you are representing yourself in a casual light – are they appropriate? The beer bong shot from college may still be online, remember… the internet never forgets!

Screen your online presence, check what your name is associated with, check your images. And recognize if your online presence is in coherence with how you want to be represented.

If not, no worries, you can start to drown out old images with new ones. Clean up your Linkedin Profile: add a profile picture.

Make sure your Twitter, Google+ and Facebook profiles are all up to date. I remember reading that you want your profile pictures to be the same for all platforms, helps you be more memorable and “searchable”.

Make sure that on all platforms, what you do and what you represent is consistent.

This is a great starting point – next blog I’m going to write about why branding has a huge ROI.

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