As Chris Brogan, an online marketing guru, puts it, “Don’t settle: Don’t finish crappy books. If you don’t like the menu, leave the restaurant. If you’re not on the right path, get off it.” Similarly, if you, the owner of an online business, are not on a road that is leading you towards gradually building an online presence to die for and making better sales, you need to get in that car and start up that engine, because boy is it going to be a wild ride. And until you try it, you won’t even know what you’re missing out on.
Google states that 97% of consumers turn to the internet to find out more about a local brand they may be interested in. If you’re not covering this ground, you will fail to reach the heights of success. As a woman entrepreneur who owns an online business and is trying to boost sales while also, more importantly, build a loyal base of customers, you may find yourself struggling at times. What you need is a very strong online presence, through which you can keep in touch with your consumers, reach out to potential customers, and build a strong image for your brand. Read on as I discuss 10 key strategies you need to implement to build your online presence and achieve all your goals.
Brand (or Rebrand) Effectively
Whether you’re building a new brand from scratch or redesigning an old one, you need the input of an online marketing expert who will put you on the map. Your brand name, its values, and its vision should resonate with your target audience, slowly becoming a household name people just cannot do without. And while the product or service you offer plays a major role in ensuring this, the way you brand yourself and market your services is just as important.
Focus on Niche-Oriented Goals
Study your niche extensively and build specific goals around it. You can’t win the moon if you also yearn for the stars. Keep your focus on your niche, your target market, and your mission alone. Don’t wander away from it, no matter how appealing the stars may seem – your end goal is the moon. Produce products that appeal to your customers and market them online accordingly. In doing so, you will develop a close-knit community of consumers online, which will only grow with time.
Build Your Sales Funnel
A well-organized sales funnel will assist you like nothing else will. Generate traffic to your website or social media platforms (using some methods we will discuss below), generate leads, and eventually turn those leads into sales, and then into loyal customers who will form a wonderful community online, leading more and more people towards your business.
Commit to Long-Term Goals
You need to outline all your goals, as well as the strategies you plan on implementing to achieve them. Your long-term goals play an important role in determining your short-term targets and plans of action – having something to work towards makes those small steps all the more easy to take. To build an online presence, set a large target for yourself, say 100,000 likes on Facebook. Then, figure out a plan you can use to achieve that, step-by-step, 10,000 likes at a time. Reach your short-term goals one by one to eventually hit the lottery.
Your Website is Your Lifeline
Nowadays, it is necessary for every business owner to have a top-notch website. If you don’t have one, you’re losing time, money, and opportunities because your potential customers can’t just go online and find out all about you with a single click. Your website is very important to build your online presence not only locally, but also on an international level. Your website will provide easy access to your services, products, and customer service, promising ease of access to your target audience so they don’t have to go out of their way to fall in love with your brand.
Content is Magic
Your content game needs to be on point if you wish to benefit your business by building a strong online presence. No one is interested in reading long, boring descriptions about your product or services – you need to add some flavor. Whether you are creating content for your website or your social media outlets, ensure that it is fresh, crisp, and creative as hell!
Promise Consistency and Quality
There are countless entrepreneurs who deal over the internet but the names of only a few stay with us. Why? Because they ensure quality and consistency. Consider this: a customer places an online order for a book you are selling and you take an age to get back to them or the product you deliver is late or torn or there are issues in payment. Will the customer ever return to your business? Not likely. If you want consistency in sales, you will have to ensure consistency in your online dealings, as well as the services you provide – deliver good quality and deliver it on time while maintaining an open channel of communication with the customer at all times. It is a two-way street and you need to ensure the path is smooth and hurdle-free.
Your Reputation Precedes Your Marketing Tricks
You can build a million-dollar fortress, but your reputation, once ruined, can never be replicated. Focus on building and maintaining a reputation online. You may be the most broadly discussed brand on social media but it is of no use if the conversation is negative – it is better to have no presence at all than to have a negative online presence. Build a positive narrative and back it with the services you provide – that is a foolproof way to maintaining an effective online presence.
A blog is one of the best mediums to not only advertise your products in a subtle yet effective manner, but also to maintain your online presence. And a great blog only comes about with amazing content. Build a following by posting something new and interesting to read on a regular basis. Your content should be so unique that people come to your site regularly to see if you have posted something new – and that is when you make sure they do not go back disappointed.
Hire the Best Online Marketing Guru to Hit Your Goals
Getting help is not a sign of failure – it is proof of the fact that you are determined and want to see your business excel. Hiring an online marketing expert can help you figure out the strengths and weaknesses of your current strategy and help you come up with a plan that will put you everywhere and anywhere you need to be online.
P.s. Bonus Tip: If you give your customers an efficient online chat support, you’ll witness more leads and better reviews.
If you still have any questions or confusions, write to me! Because as I said, seeking help and good advice will always help you win the game!