Consulting

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The only bespoke solution for

Prolific Positioning

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Done-For-You Copywriting Packages to Expand your Brand

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About Anthony

Business CoacH

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THE CHALLENGE: 

 

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Ah, the trials and tribulations of small business owners! Dive in with me about the complexities of copywriting and unravel its many challenges. 
 
Time is a precious commodity: I don’t have to tell you that as a small business owner, your schedule is overflowing with tasks to tend to. With so much to do, how can one find the time for copywriting?
 

Identifying your Premium Prospects: A crucial aspect of copywriting is understanding the needs, desires, and pains of what I call your “Premium Prospects.” Without proper insight into your audience, your messaging may fall flat.

Writing, there’s an art & science to this: Crafting compelling copy that resonates with your audience can be a daunting task for those lacking confidence in their writing abilities.

The psychology of selling: Effective copywriting goes beyond grammar and persuasive language. It requires a deep understanding of consumer behavior and the art of selling.

Creativity and brevity: Striking a balance between creativity and brevity is no small feat, especially with the goal to stay “on-brand.” Writing copy that is both attention-grabbing and succinct takes skill and experience.

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This Brain-Based Copy Triad addresses the THREE distinct pillars for curiously engaging copywriting 

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PILLAR ONE // Personalization at Scale (emotional / right brain) 
One of the often overlooked yet hard-to-ignore foundational principles in copywriting is the importance of market research. Once you have a profound understanding of your prospects pains, fears, frustrations, desires, dreams and aspirations you can craft copy that connects because of its relevance. While your messaging may be broadcasting to thousands of people, it will seem as if you are speaking directly to that ONE Premium Prospect. 

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PILLAR TWO // Ethical Persuasion  (logic / left brain) 
Ethical persuasion is a form of persuasive writing that involves using natural language to build trust with the audience by providing meaningfully relevant content that resonates with them on a personal level.  As analytical and logical information is presented, your prospects will also recognize how your products/services will fit into their lives. 

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PILLAR THREE // Personal Branding & Storytelling  (emotional / right brain)
Storytelling holds tremendous value in the realm of personal branding. It is a way for you to connect your experiences and convictions in a manner that is both memorable and captivating. Through the art of storytelling, you’ll forge a potent emotional bond with your premium prospects. Showcase your expert positioning and further strengthen your personal brand. 

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To find out more about how Copy Triad can help you with your messaging goals

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About Anthony

Business CoacH

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Smart People Say What?

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ custom_padding_last_edited=”on|phone” _builder_version=”4.18.0″ custom_padding_tablet=”” custom_padding_phone=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_video src=”https://pattydominguez.com/wp-content/uploads/2023/03/brianne_testmonial.mp4″ image_src=”https://pattydominguez.com/wp-content/uploads/2023/03/Brianne-testmonial.png” thumbnail_overlay_color=”rgba(0,0,0,0.6)” _builder_version=”4.18.0″ box_shadow_style=”preset1″ global_colors_info=”{}”][/et_pb_video][et_pb_testimonial author=”Brianne Ligori” job_title=”Joy Connector, Author & Keynote Speaker” company_name=”brianneligori.com” url_new_window=”on” quote_icon_color=”#3550a0″ _builder_version=”4.18.0″ body_font=”||||||||” body_font_size=”16px” body_line_height=”1.9em” use_background_color=”off” link_option_url_new_window=”on” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]

Honestly, Patty is so talented in the area of Copywriting… She always goes over and above for her clients, she’s truly amazing.

I highly recommend working with Patty Dominguez as your Copywriting Coach.

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I knew that Patty is a messaging ninja so I was so excited working with her…

One of the thing that I love the most about working with Patty is that shes’s full of great ideas and will push you when you need to be push but also listens and take into your account any of your concerns to…

[/et_pb_testimonial][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_video src=”https://pattydominguez.com/wp-content/uploads/2023/03/Georgie-Beames-testimonial.mp4″ image_src=”https://pattydominguez.com/wp-content/uploads/2023/03/Georgie-Beames-testimonial.png” thumbnail_overlay_color=”rgba(0,0,0,0.6)” _builder_version=”4.18.0″ global_colors_info=”{}”][/et_pb_video][et_pb_testimonial author=”Georgie Beames” job_title=”Leading Weight Loss Surgery Psychologist” company_name=”georgiebeames.com” url_new_window=”on” quote_icon_color=”#3550a0″ _builder_version=”4.18.0″ body_font=”||||||||” body_font_size=”16px” body_line_height=”1.9em” use_background_color=”off” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]

I have been working with Patty… Its been one of the best decisions I have ever made in my business.

She works at both levels, so she’s fantastic at high-level strategy… And she also can go work at the another level which is providing depth. So I just love the fact that we can go operate at both level. She has helped me transform my business… She’s fun to work with, she’s great, I trust her…

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