Hi, I’m Patty Dominguez…
I work with established service-based leaders who are excellent at what they do but are not consistently recognized as the obvious choice.
Not because they lack credibility.
Because their authority is being misread.
As buyer behavior shifts and AI increasingly shapes discovery and trust, being good is no longer enough. Expertise has to be clear, verifiable, and consistently understood across every place decisions are formed.
My work focuses on that interpretation layer.
I help leadership teams see where trust is quietly leaking and fix it before visibility amplifies the wrong signals.
This is advisory work, not execution support.
It is about governing how authority shows up so growth compounds instead of resets.
For Established Service Based Businesses
The Chosen Brand™
The Chosen Brand For established service businesses pulling in $2M-$25M who keep losing deals to competitors they know they’re better than.
This is our advisory track where we diagnose exactly why your authority signals are being misread by both human buyers and AI recommendation systems, then engineer the fix so you stop being overlooked and start being the obvious selection.
For Solopreneurs & Micro-Business Ready for More Authority
Chosen authority
Chosen Authority For solopreneurs and growing businesses under $5M who need their credibility to match their capability – fast.
This is our done-for-you track where we build out your authority infrastructure so the right people (and the right algorithms) recognize you as the real deal, without you spending months trying to figure it out yourself.
BRING YOUR BUSINESS VISION TO LIFE
“A vision is not just a picture of what could be; it is an appeal to our better selves, a call to become something more” – R. Kanter
HOW TO BUILD YOUR OWN CATEGORY OF ONE
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