About Patty Dominguez
Your work is excellent. Your signals are not doing it justice.
That gap is what I fix. I am Patty Dominguez, founder of More Leverage Solutions, an identity-led AI authority advisory for established service businesses.
I work with privately owned service firms doing $5M to $25M in revenue that are very good at what they do and keep getting passed over anyway. A buyer asks an AI engine who to hire in their category and a less capable competitor comes back by name. That is not a marketing problem. It is an authority interpretation problem, and it starts further upstream than most firms expect.
What I actually do
Authority is not claimed. It is interpreted.
Buyers and AI engines both decide what you are from the signals you leave behind: your website, your profiles, the places you are mentioned, the words other people use about you. When those signals contradict each other, you get read as unclear. Unclear firms do not get recommended.
The Chosen Brand™ System sorts that out in three stages, in this order:
Identity. What you actually are, decided and written down. This is pillar one, and it is the part everything else depends on. I take every client through it myself.
Credibility. The proof that backs the claim, placed where it can be found and verified.
Visibility. The signals made readable, so buyers and AI engines reach the same conclusion about you that your best clients already have.
The order matters. Visibility work done before the identity work is decided just makes an unclear firm easier to find. This is how the Chosen Brand™ Installation works.
Why identity first
Most of the work in my field starts by finding the gaps: where you are missing, where competitors show up instead of you, what the engines get wrong. That part has become easy, and a lot of tools now do it for free.
Finding the gap was never the hard part. Deciding what should fill it is.
I spend the first stage of every engagement in the room with the founder, working out what the firm actually is, underneath the language it has accumulated. Not what it should say. What is true. That is the part software cannot do for you, and it is the reason I do it personally rather than handing it off.
Once that is settled, everything downstream gets easier, because there is finally one answer to point every signal at.
Background
I have been in business since 2013. Before that, I worked in Fortune 50 strategy, where I learned how large organizations decide who to trust, and how much of that decision is made before anyone gets in the room.
Today I am the creator of The Chosen Brand™ System, a speaker and a podcaster, and I write about identity, authority and AI visibility for people running excellent firms that deserve to be the obvious choice. There is more in Patty’s full profile at More Leverage Solutions.
Who this is for
The Chosen Brand™ is built for established, privately owned service businesses doing $5M to $25M in revenue: firms with a track record, real clients, and a reputation worth interpreting correctly.
Below $5M in revenue the work changes shape. The identity question is the same one. The body of proof underneath it is not there yet, and that is a different engagement.
If this sounds like your firm
If your firm is excellent and the market keeps acting like it is not, that is a solvable problem.