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Showing you how to Zag when everybody else is zigging
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Female Entrepreneurs Achieve %22Category of One%22 Status” button_text=”Check out the Latest Masterclass” button_link=”https://www.positioningtoprofit.club/masterclass” url_new_window=”on” image=”https://pattydominguez.com/wp-content/uploads/2015/02/White.png” use_bg_overlay=”off” use_text_overlay=”off” arrows_custom_color=”#ffffff” _builder_version=”4.18.0″ header_level=”h3″ header_font=”||||” header_text_align=”left” body_font=”||||” background_color=”#ffffff” background_enable_color=”on” background_image=”https://pattydominguez.com/wp-content/uploads/2022/11/Screenshot-2022-11-05-201740.png” background_enable_image=”on” background_position=”top_center” background_blend=”darken” button_icon=”=||divi||400″ button_icon_placement=”left” button_on_hover=”on” button_alignment=”left” width=”100%” custom_padding=”0px||0px||false|false” header_font_size_tablet=”” header_font_size_phone=”22px” header_font_size_last_edited=”on|phone” custom_css_main_element=”height: 700px;” 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making their competition irrelevant, through the power of the Positioning to Profit™ Framework
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How are YOU Doing with Your Positioning?
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You CAN Stand Out, Even in a Crowded Market
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The Positioning To Profit Framework is the only “paint-by-numbers” system
that takes you from
“Commoditized Coach” to a “Prolific Pro“.
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As a business coach, I work with my clients on three key pillars: internal positioning, external positioning, and then strategic activation.
Internal positioning, the starting point of building a personal brand, is all about owning your expertise and harnessing the right mindset to achieve success. External Positioning leverages the tried and true positioning foundations that the big brands do and it’s time we do the same as small business owners. Lastly, the activation involves having a strategic plan in place that will help you to make sure that all of your efforts are working towards achieving your bottom line and for the long-term.
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I don’t have to tell you, in a busy marketplace it’s so important to “ZAG” when everybody else is “Zigging”…
“Different is Better than Better”
Are you struggling with owning your “Expert” status?
Through my Triad of Success TM process, I can help you overcome those blocks.
Have you fully considered how much longer you are willing to “play small” and what it’s costing you to NOT own your expert status?
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The Big Brands know the fundamental Positioning secrets to launch a brand that resonates.
Resonance is something you cannot force.
Really great brands understand the power of Positioning.
It’s time to stop the “random acts of marketing” and add a strategic framework to your marketing.
The stakes are high: lost money, time, and attention when your marketing is off.
[/et_pb_cta][et_pb_image src=”https://pattydominguez.com/wp-content/uploads/2019/11/iconfinder_39_3347587-150×150.png” title_text=”positioning” align=”center” disabled_on=”on|on|off” _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https://pattydominguez.com/wp-content/uploads/2019/11/iconfinder_Arrow-increase-profit-stats_5285120-150×150.png” title_text=”positioning to profit” align=”center” disabled_on=”off|off|on” _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_cta title=”Activation” button_url=”https://www.prolific.cafe/quiz” _builder_version=”4.18.0″ header_font=”Mulish||||||||” header_font_size=”30px” header_line_height=”1.3em” background_color=”#f7f7f7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” background_layout=”light” min_height=”431px” custom_padding=”||22px||false|false” header_font_size_tablet=”30px” header_font_size_phone=”29px” header_font_size_last_edited=”on|tablet” body_font_size_tablet=”15px” body_font_size_phone=”14px” body_font_size_last_edited=”on|tablet” border_width_all=”2px” border_color_all=”#ffbc42″ border_style_all=”solid” use_border_color=”on” border_color=”#ffbc42″ border_width=”2px” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]
Truth moment: You can have the best product or service in the world, but if you aren’t attracting the right clients, with the right offer and the right time, therein lies the gap…
Your “Crave Factor” just might be off…
A comprehensive and aligned messaging mix, meeting your Premium Prospect where they are is vital.
This is easier than you think once you have your positioning squared away.
[/et_pb_cta][et_pb_image src=”https://pattydominguez.com/wp-content/uploads/2019/11/iconfinder_Arrow-increase-profit-stats_5285120-150×150.png” title_text=”positioning to profit” align=”center” disabled_on=”on|on|off” _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|on” admin_label=”section” _builder_version=”4.16″ background_color=”#57bbbf” custom_padding=”0|0px|0|0px” disabled=”on” global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”28px|0px|0px|0px” custom_css_main_element=”line-height:1.5;” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ text_font=”Lora||||||||” text_text_color=”#000000″ text_font_size=”29px” background_color=”#57bbbf” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”3px||17px|||” inline_fonts=”Shadows Into Light,Ubuntu,Lora” global_colors_info=”{}”]
“Success is 20% skills and 80% strategy. What’s your plan to succeed?” – J. Rohn
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ inner_shadow=”on” disabled_on=”on|on|on” admin_label=”section” _builder_version=”4.16″ background_color=”rgba(255,255,255,0)” background_enable_image=”off” parallax=”on” parallax_method=”off” custom_padding=”19px|0px|54px|0px||” filter_brightness=”90%” animation_style=”fade” disabled=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”Mulish||||||||” text_font_size=”18px” global_colors_info=”{}”]
Really successful entrepreneurs understand the importance of fixing business issues.
The challenge is finding what’s not working and if there’s more than one thing, which do you pick first?
If you don’t know the problem, how do you fix it?
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”-22px|auto||auto||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font_size=”18px” header_text_color=”#FFFFFF” global_colors_info=”{}”]
Discover the Business Hierarchy of Needs
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” background_color=”#FFFFFF” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”Mulish||||||||” text_font_size=”16px” custom_padding=”|||20px|false|false” global_colors_info=”{}”]
Fix This Next is a unique methodology created by best-selling author Mike Michalowicz. Mike discovered that, just like Maslow’s Hierarchy of Needs for human beings, our businesses have a hierarchy of needs or BHN.
While most entrepreneurs focus on lead acquisition and have a focus on the creation of cash, I don’t have to tell you that business growth and productivity is multi-faceted.
Have you fully considered what’s possible in your business when you have the right structure to create a transformative sustainable business?
[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://pattydominguez.com/wp-content/uploads/2021/05/5929ce84-1db5-41db-a51d-664a0e917ab3-1.jpg” title_text=”5929ce84-1db5-41db-a51d-664a0e917ab3 (1)” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row column_structure=”2_3,1_3″ disabled_on=”off|off|off” _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https://vimeo.com/547783082″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][/et_pb_video][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Mike Michalowicz endorses |Patty Dominguez” image=”https://pattydominguez.com/wp-content/uploads/2021/05/cb87f8b6-12ca-4ce1-8e51-3a93e117ddc3.jpg” image_icon_width=”67%” _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”20px|||||” global_colors_info=”{}”]
“There’s nothing more important than knowing what to focus on next… that’s what Patty and her team can do for you…”
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“The best coaches really care about people.” C. Pulsifer
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ use_background_color_gradient=”on” background_color_gradient_stops=”#f5f5f5 0%|#ffffff 100%” background_color_gradient_start=”#f5f5f5″ background_color_gradient_end=”#ffffff” custom_padding=”0|0px|54px|0px” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.16″ background_color=”#FFFFFF” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_video src=”https://player.vimeo.com/video/547790324″ image_src=”//i.vimeocdn.com/video/1134138143-d76f4b98027a38dadcd1ea6ad7d24a88b1a9f3d50d510681bb155bea0290ddba-d_960″ _builder_version=”4.16″ animation_style=”flip” box_shadow_style=”preset1″ global_colors_info=”{}”][/et_pb_video][et_pb_testimonial author=”Alma Barrero” job_title=”Style and Empowerment Coach” company_name=”almabarrero.com” url=”https://www.almabarrero.com/” url_new_window=”on” quote_icon_color=”#d81159″ company_name_last_edited=”off|desktop” _builder_version=”4.16″ body_font=”||||||||” body_font_size=”16px” background_color=”rgba(244,244,244,0)” animation_style=”fade” border_color_all=”#b7b7b7″ global_colors_info=”{}” company_name__hover_enabled=”off|desktop”]
“A big Thank you to Ms. Patty Dominguez…
[/et_pb_testimonial][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_video src=”https://player.vimeo.com/video/547793778″ image_src=”//i.vimeocdn.com/video/1134141554-65ce5cd9b945ca984a5bd3780f6a2853228221aab29cc3f9481ee1b01c534a9b-d_960″ _builder_version=”4.16″ animation_style=”flip” box_shadow_style=”preset1″ global_colors_info=”{}”][/et_pb_video][et_pb_testimonial author=”Rachelle Holowko” job_title=”Surface pattern designer, Artist and Coach from patterndesign” company_name=”patternanddesign.com” url=”https://patternanddesign.com/” url_new_window=”on” quote_icon_color=”#d81159″ _builder_version=”4.16″ body_font=”||||||||” body_font_size=”16px” background_color=”rgba(245,245,245,0)” animation_style=”fade” border_color_all=”#b7b7b7″ global_colors_info=”{}”]
“I knew that Patty is a messaging ninja so I was so excited working with her…
One of the thing that I love the most about working with Patty is that shes’s full of great ideas and will push you when you need to be push but also listens and take into your account any of your concerns to…”
[/et_pb_testimonial][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_video src=”https://player.vimeo.com/video/547795183″ image_src=”//i.vimeocdn.com/video/1134197775-2d259dfea6537a0dc7fff2f3a9a012bcea800af159375dfcd74c471579a93650-d_960″ _builder_version=”4.16″ animation_style=”flip” box_shadow_style=”preset1″ global_colors_info=”{}”][/et_pb_video][et_pb_testimonial author=”Georgie Beames” job_title=”Leading Weight Loss Surgery Psychologist” company_name=”georgiebeames.com” url=”https://www.georgiebeames.com/” url_new_window=”on” quote_icon_color=”#d81159″ _builder_version=”4.16″ body_font=”||||||||” body_font_size=”16px” background_color=”rgba(245,245,245,0)” animation_style=”fade” border_color_all=”#b7b7b7″ global_colors_info=”{}”]
“I have been working with Patty… Its been one of the best decisions I have ever made in my business.
She works at both levels, so she’s fantastic at high-level strategy… And she also can go work at the another level which is providing depth. So I just love the fact that we can go operate at both level. She has helped me transform my business…
She’s fun to work with, she’s great, I trust her…”
[/et_pb_testimonial][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.16″ background_color=”#FFFFFF” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ background_color=”#FFFFFF” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_video src=”https://player.vimeo.com/video/423463831″ image_src=”//i.vimeocdn.com/video/899930130-b09404c991f43a9ea75b6b175985a6ba7d61ea384d06c109dc271ea7bd2de786-d_960″ _builder_version=”4.16″ animation_style=”flip” box_shadow_style=”preset1″ global_colors_info=”{}”][/et_pb_video][et_pb_testimonial author=”Padma Ali” job_title=”Energy Alignment Coach” company_name=”PadmaAli.com” url=”https://www.padmaali.com/” url_new_window=”on” quote_icon_color=”#d81159″ _builder_version=”4.16″ body_font=”||||||||” body_font_size=”16px” background_color=”#FFFFFF” animation_style=”fade” border_color_all=”#b7b7b7″ global_colors_info=”{}”]
“She helped me come up with such amazing strategies with so much ease that it made my life like a 100% easy and I can’t say enough about what working with her. Its an investment that’s going to pay off.
So I highly, highly recommend working with her.”
[/et_pb_testimonial][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_video src=”https://player.vimeo.com/video/419440795″ image_src=”//i.vimeocdn.com/video/894339909-09fc272bb09bfdf14d4c342830ad26302b9ccd1aedcdf8dcf8829cef62370807-d_960″ _builder_version=”4.16″ animation_style=”flip” box_shadow_style=”preset1″ global_colors_info=”{}”][/et_pb_video][et_pb_testimonial author=”Raeeka Yaghmai” job_title=”Founder and CEO of Dating with Confidence™” company_name=”datingwithconfidencecoaching.com” url=”https://datingwithconfidencecoaching.com/” url_new_window=”on” quote_icon_color=”#d81159″ _builder_version=”4.16″ body_font=”||||||||” body_font_size=”16px” background_color=”#FFFFFF” animation_style=”fade” border_color_all=”#b7b7b7″ global_colors_info=”{}”]
“I was floored with my work with her because it like totally took me up to a whole different level of positioning… She’s so amazing that I can’t stop…
She’s the real deal. Patty really is educated in the field of business marketing… She really understands the psychology of how to go about branding and positioning…
I am a 100% recommending her.
Patty totally understood my market, where I was going, what I envision…
I’m really excited about this…“
[/et_pb_testimonial][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_video src=”https://player.vimeo.com/video/419438650″ image_src=”//i.vimeocdn.com/video/894340268-729868e6e42bc29786f5d900f11fe9ee8b04ed3838fbd69339bc9d9c2d6d9f97-d_960″ _builder_version=”4.16″ animation_style=”flip” box_shadow_style=”preset1″ global_colors_info=”{}”][/et_pb_video][et_pb_testimonial author=”Val Hemminger” job_title=”Top Divorce Lawyer and Mentor” company_name=”valhemminger.com” url=”https://www.valhemminger.com/” url_new_window=”on” quote_icon_color=”#d81159″ _builder_version=”4.16″ body_font=”||||||||” body_font_size=”16px” background_color=”#FFFFFF” animation_style=”fade” border_color_all=”#b7b7b7″ global_colors_info=”{}”]
“She has been that missing ingredient… Patty does it so magical. She walks you through step by step…
Patty has been there to guide me through that, and I’m so grateful….
Oh my gosh, you need Patty…”
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