Shortcuts – there is something about this word that makes your brain scream “NO!” and your heart scream “Hell Yeah!” But in this fast-paced world, it doesn’t hurt to take a shortcut every now and then and in some cases, even in the business world, it is highly...
It’s so easy… so easy to get caught up in the web of confusion when it comes to what to do with marketing for your business, right? There’s certainly no shortage of information on the interwebs when it comes to how to promote your business. However,...
I was at a networking event this week and I happened to have a great conversation with a brand manager about the value of branding. I had to bring up one particular brand, Justin’s Nut Butter which was acquired by Hormel in 2016 for $286 million dollars....
Okay, I admit it… sometimes I’m a “hater” but I’m working on that… [mea culpa] More specifically, when I say “hater” I mean my misperception about certain things. For example, my irrational decision to never eating...
7 Lessons learned from the book Rework I’ve heard it time and time again, entrepreneurship is truly the greatest roller coaster ride. I give credit to Adam Carroll, one of our first podcast episodes for that initial concept. Man, truer words have never been...