EP 184 – How to Sell Effectively without Being Salesy with Aleasha Bahr
Hey there! Patty Dominguez here with episode 184 of the Positioning to Profit Podcast. Thank you for being here.
[00:03:05] Natural salesperson doesn’t actually sell, builds trust.
[00:05:22] Criteria for a quality relationship or prospect.
[00:08:44] “Pain-based sales structure requires energy and patience.”
[00:11:20] 1 mistake: Over-explaining without asking effective questions.
[00:14:44] Fear of wasting money, addressing concerns and alternatives.
[00:18:23] Ideal clients value and fill out forms. Quantity ≠ quality. Sales calls should be targeted and exciting. Fit and relevant questions are important.
[00:21:40] Ask what they’re looking for. Sell accordingly. Have a structured sales conversation.
On this episode of Positioning to Profit, host Patty Dominguez interviews Aleasha Bahr, a natural salesperson, about effective sales strategies and determining client fit. Aleasha acknowledges the concerns and fears surrounding spending money and emphasizes the importance of addressing these concerns in an open conversation with prospects. They discuss framing the decision-making process in a way that empowers prospects to evaluate their options and understand their alternative plans. Aleasha believes in telling prospects when they are not a good fit for a product or service, as this builds trust, leads to return customers and referrals, and prevents time and energy drain. They compare the process of determining a fit to dating, emphasizing the need for specific questions and a deep diagnostic process. Aleasha also shares the importance of checking questions, form applications, and pre-framing conversations to filter out non-serious prospects and avoid wasted time. They discuss the importance of having a structure for sales conversations and focusing on how the solution solves the client’s issue rather than giving advice. Aleasha also criticizes inauthentic marketing strategies and praises a hope-based approach. They believe in knowing the challenges but focusing on positive aspects and empathizing with negative experiences. The episode ends with Aleasha expressing excitement for the listener to have a positive experience with someone who supports them. Tune in to this episode of Positioning to Profit for valuable insights on sales strategies and client fit.
Based on the key facts and points provided, here are 5 things that a listener might learn from this episode:
1. How to have open and honest conversations with prospects about their concerns and determine if they are a good fit for your product or service.
2. The importance of understanding a prospect’s alternative plan if they decide not to choose your offer.
3. Why it is crucial to focus on selling by telling people when they are not a good fit for your product or service.
4. The significance of having an application process to filter out people who are not serious and just want free advice.
5. How to structure sales conversations effectively, focusing on providing solutions to the client’s issues rather than overwhelming them with information.
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Connect with Aleasha Bahr
BIOGRAPHY
Aleasha Bahr had a successful career in sales, specializing in digital advertising. She worked for a newspaper where she helped transition print accounts to digital advertising, working with both big and small clients and gaining valuable insight into various industries. Aleasha also had her own marketing agency for three years but found it challenging to scale due to the need to hire additional staff. Missing the sales aspect of her previous work, she appreciated the experience she gained in marketing as it greatly contributed to her success in sales. Overall, Aleasha’s diverse background in advertising and marketing has equipped her with extensive knowledge and expertise in working with different types of clients and industries.
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