EP 188 – Summer Series: Featuring Sonia Rodriguez

Hey there! Patty Dominguez here with episode 188 of the Positioning to Profit Podcast. Thank you for being here.

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📚 Timestamped overview

[00:07:00] Struggle between big picture and little picture.
[00:08:49] Learn your numbers from the beginning.
[00:15:21] Resolving limiting beliefs, respecting money, self-worth.
[00:17:54] Value of coach/mentor: understanding vs knowing.
[00:21:56] Positioning expert offers content to profit entrepreneurs.


In today’s episode, we have a special guest joining us: Sonia Rodriguez, a business strategist and high ticket sales and marketing expert.

Sonia considers herself a “seer” in business, with the unique ability to identify the gaps in entrepreneurs’ businesses and help bridge that gap. She has a 360 vision, seeing the bigger picture of a business, including the goals, gaps, and opportunities. Sonia’s expertise lies in guiding her clients towards accelerated growth and impact.

In our conversation, Sonia emphasizes the struggle between seeing the big picture and the little picture in business. Some entrepreneurs get stuck in vision mode, while others solely focus on getting things done without considering the bigger picture. Sonia believes that success lies in finding a balance between the two and making decisions from that perspective.

But that’s not all. I also have an exciting announcement to make about a virtual summit I hosted called “The Damn. I Wish Somebody Would Have Told Me That Virtual Summit.” The summit featured 32 incredible women entrepreneurs who shared their three best tips for starting a business. Based on the feedback from one of my clients, Rosemary Metal, who found the summit immensely helpful, we’ve decided to release episodes throughout the summer featuring each guest.

Sonia also shares her personal journey as an entrepreneur, the lessons she’s learned along the way, and the importance of understanding your financial numbers. Plus, she emphasizes the role of personal experience in truly grasping the challenges of entrepreneurship.

As always, I encourage you to leave a rating and review for the podcast, as it greatly helps us continue to provide valuable content. And remember, your message matters. So, without further ado, let’s dive into this insightful conversation with Sonia Rodriguez and uncover strategies that will position you for profit. Enjoy the episode!


Based on the key facts and points provided, here are 5 things that a listener might learn from this episode:

1. The importance of having a 360 vision for your business: The guest, Sonia Rodriguez, highlights the significance of seeing the bigger picture, including goals, gaps, and opportunities in your business. This perspective allows you to make decisions that lead to accelerated growth and impact.
2. Finding the balance between the big picture and the little picture: Sonia discusses how some entrepreneurs get stuck only focusing on the vision, while others solely focus on execution without considering the bigger picture. She emphasizes the need to strike a balance between the two and make decisions from that perspective.
3. The value of regularly revisiting your ideal client profile: Sonia shares her personal experience and regrets about not regularly revisiting her ideal client profile. By regularly assessing and readjusting the type of clients you want to work with, you can ensure your messaging aligns with your desired audience and avoid wasting time and resources.
4. Understanding and knowing the financial numbers of your business: Sonia stresses the importance of knowing and understanding the financial numbers of your business, beyond just revenue. She discusses the need to focus on the net profit and bottom line, as well as building a relationship with numbers from the start to avoid potential pitfalls as your business grows.
5. The impact of self-worth and belief in sales conversations: Sonia talks about the significance of self-worth and belief in sales conversations. She shares her personal growth journey and how changing her perspective on investing and respecting money transformed her ability to support and anchor others. She encourages listeners to believe in themselves and their ability to stand for their clients, even in the face of doubt or uncertainty.


Check out my YouTube channel to catch all the podcast episodes and join the conversation. Follow the link and don‘t forget to subscribe to get notified of new episodes. –>>> https://www.youtube.com/@PattyDominguez

Ready to Position Your Business to Profit? Go to–>>> https://positioningtoprofit.com/
If you are looking to see how you stand out with your personal brand visit: https://www.positioningtoprofit.com/pulsecheck for a free personal branding pulse check. 


Connect with Sonia Rodriguez


Sonia Rodriguez, an experienced and knowledgeable individual, has been invited to join a virtual summit hosted by the speaker. Recognizing Sonia’s expertise and her ability to provide valuable insights, the speaker was inspired to create the summit to prevent others from experiencing wasteful or unsatisfactory events. Sonia’s presence at the summit promises to bring wisdom and a wealth of knowledge gained from her time in the field. The speaker expresses their excitement and gratitude for Sonia’s participation in the event.

Sonia on Instagram: @officialsoniarodriguez

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