Hey there, Patty Dominguez with Episode 117 of the Positioning to Profit Podcast, and let me just say that for whatever reason, I was like, what can I share on my podcast that is going to be different and fun? Of course, I gravitated to something that has to do with food, with standing out and positioning, and all the things. So today is a solo show and I’m going to be sharing with you a story of how to connect the dots, how do you know if you are connecting with your prospect at an emotional level, because that is really the the difference maker in my opinion for really establishing a brand personality. And it goes beyond the veiled offer or the here’s my thing, buy my thing, but I’m like, stop, nobody needs more stuff. It’s like people run from that. And instead, the big opportunity, in my opinion is to connect the dots at an emotional level, because you talking about you and your certifications, and all the things that you’ve done is in my opinion, that’s not really a standout. And the other side of it is that it really is self-serving. And it’s like hello, that’s cost of entry, as opposed to having a competitive advantage. And I think that one of the best ways to do that is by connecting emotionally, and I’m going to be sharing some stories of how I’ve seen it done really well with other brands. And with that, I’m excited to share this episode with you. Thanks for being here. And here we go.