The Power of Differentiation for Your Personal Branding
Hey there, friend! Thank you so much for checking out this Episode 135 of the Positioning To Profit Podcast. I am so honored, so happy, so grateful that you’ve decided to lend me your ears. Today, we are talking about Personal Branding and Differentiation, just how important it is, especially if you are a solopreneur small business owner looking to build a brand, because that’s where the longevity comes into play. So there are some things that I can share with you around big brand building, having worked in big corporations, and just what that means. And then what about that is translatable to us, to the solopreneurs, to the small business owner, that we can deploy and utilize as a competitive tool to stand out uniquely, right? That’s what this is all about.
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