3 Ways to Add Proof Points to Your Marketing

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Hey there! Patty Dominguez here with episode 139 of the Positioning to Profit Podcast. Thanks for being here. Another week, another share on how to position yourself so that the competition is irrelevant, not a nilch, they got no power against you. But first, I want to give a big shout out to Trevor Oldham. Thank you so much for leaving a five star review. See, I give you a shout out if you leave a review. Trevor says “Awesome! Patty is a great host! One of my favorite podcasts.” Thank you so much for doing that. You have no idea how happy it makes me that people listen. So Trevor, here’s to you.

All right, today’s show, we are going to talk about proof points in your positioning. And so what I mean by that is, with all the competition that is out there, one of the easiest things that you can do is add these elements in a powerful way so that you’re establishing that positioning in any market, especially if you’re in a super competitive market. So this is such a great example of leaning into the fact that most people need these proof points to make a decision. Right, it’s not enough for you to say so and so I have this certification that certification. As you all know, that’s just not enough. That’s cost of entry. What gives you a competitive advantage is, among all the other things that we usually talk about, is establishing that credibility even further by having these proof points. So that’s the theme of the show. It’s a solo one, just me and you. So let’s get on with the show. And here we go.