How to Build Strong Brand Benefits

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Hey there, my friend! Patty Dominguez here with episode 142 of the Positioning to Profit Podcast. Happy to be here yet again, another week, sharing more about how you can position your brand to profit. And today we are talking about making the benefits of your brand clear, because this is something I see grossly missing in the way that people are highlighting what it is that they do. I’m here to help. I got your back. So that’s what we’re going to be covering, the different types of ways that you can highlight what it is that you’re doing, so that you’re positioning it appropriately. Yes, it may sound braggy, but you’re not being braggy. Instead, you are positioning the tangible and intangible value of what it is that you do. So I’ll share more about that later. Hold that thought.

In the meantime, I have a special for you, if you haven’t taken the Positioning Quiz, because as a matter of fact, someone said to me, they sent me an email and said, oh my gosh, this Positioning Quiz is really good. I’m like, thanks, more people should know about it. So I’m here to talk to you about the Positioning Quiz. Positioning Quiz is a quick quiz that you take, and then you get a report that gives you the ins and outs of how to position your brand to profit. It’s meaty, it’s awesome, and the best part is, it’s complimentary. All you have to do is go to positioningquiz.com, and you will get the goods. Cool? So again, that is at positioningquiz.com. And for today’s show, it is a solo show. We are talking about the benefits of your brand and how to highlight them in the right way so that they stand out, so that they’re braggy, but in a cool way. All right. And with that, let’s get on with the show. Here we go.