How to Build Strong Brand Benefits

Hey there, my friend! Patty Dominguez here with episode 142 of the Positioning to Profit Podcast. Happy to be here yet again, another week, sharing more about how you can position your brand to profit. And today we are talking about making the benefits of your brand clear, because this is something I see grossly missing in the way that people are highlighting what it is that they do. I’m here to help. I got your back.

 

 

So that’s what we’re going to be covering, the different types of ways that you can highlight what it is that you’re doing, so that you’re positioning it appropriately. Yes, it may sound braggy, but you’re not being braggy. Instead, you are positioning the tangible and intangible value of what it is that you do. So I’ll share more about that later. Hold that thought.

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