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Hey there! Patty Dominguez with episode 145 of the Positioning to Profit Podcast. How are you? How’s it going? How’s your summer been? Here in Chicago, it’s been awesome. As you know, in Chicago, if you’ve been to Chicago, there’s a full three months, approximately 100 days where everybody is unhinged, because the weather is so perfect. Because we have crappy weather, starting shortly, so we really will try to make the most of it. And it’s just been a lot of fun, to do more things outside, to do lots of grounding, and really appreciating the outdoors. So hopefully, wherever this finds you, you’re doing just as well, if not better.
So today’s episode is about the sleuthing that you could be doing that is going to make your marketing more effective. I will also be sharing how I parlay that into my obsession, as a child with Charlie’s Angels. Maybe you wanted to be Kelly, maybe you wanted to be Sabrina, everybody wanted to be Jill, this is a Gen X reference. So if you’re like, what is she talking about, you’re probably not Gen X. Or you probably don’t like Charlie’s Angels, in which case what’s wrong with you. But that’s what we’re going to be talking about, about how to be a good sleuth, so that your marketing is stronger, so that the relevancy is better, so that you are connecting at a more profound level versus what your competition is doing. They’re probably like, here’s my stuff, buy my stuff, come on. So we’re not going to be doing that. We’re gonna be doing something better, more effective, more strategic. So hang with me, because that’s the focus of this episode. It is a solo show me and you, and I’m in your ears. So with that, let’s get on with the show. And here we go.
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