How to Use Polarity and Contrast to Positively Get Attention

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Hey there, Patty Dominguez here. Thanks for joining me on episode 152 of the Positioning to Profit Podcast. Today we are talking about this powerful concept that you can deploy in your marketing that is so timeless, so crafty… it’s contrast. I was really thinking about this and even brought it up in my community in Prolific Cafe around this powerful concept of contrast and what it can really do to shift people, and the way that I see marketers who are very savvy and very smart, how they’re using it, and I’ll do a little bit of storytelling in between. So that’s available in this episode.
It is a solo show, and I’m really excited to bring it to you. So that’s the topic of this week. But before we get into that, if you are looking and ready for a supportive community that is looking to really cheer you on as you position your brand to profit, check out It is the community that I’ve had the privilege to host now for a couple of years. It’s awesome. We have great conversations, marketing, business mindset, we work on internal positioning, the mindset stuff, external positioning, like how to zag when everybody else is zigging, and then activation like what is working now, because here’s the deal, marketing is always changing. And just because you bought that course, maybe a year and a half ago or two years ago, doesn’t mean it’s gonna be relevant now. And with that, let’s get on with the show. Here we go.

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