Hey there, my friend! It’s Patty Dominguez here with another episode of the Positioning to Profit Podcast. We are on episode 155 today, and I am featuring Krystal Covington, who is a business growth strategist collaborating with global leaders of companies from startups to Fortune 500. She has had a focus on lead gen, sales, providing media outreach, influencer marketing funnel strategy, to generate new business and build new client customer relationships. She has also been featured on top media outlets such as TEDx, Forbes, Lifetime, Fox, Entrepreneurs on Fire, and a whole bunch of other outlets. And so we had a really great conversation today on what it means to develop your credibility online. How do you develop your credibility online in a way that stands out, because let’s face it, with all the noise that is out there, it is so easy for people to overlook what it is that you have.
As someone that has personally been very impacted by this idea that it’s not about what you know, the certifications you’ve had, or the immense amount of knowledge that you bring to the table, but in all fairness, if people don’t know about you, well, that’s a problem. So we’re going to be talking about how to build your credibility online, the right way. So I hope you enjoy this episode as much as I enjoyed having my conversation with Krystal. You’re going to find out how to connect with her as well. And I’m just really excited to share this with you, because these are really practical tips that you can deploy in your own business right away. So I know you’re going to enjoy this episode. All right, and with that, let’s get on with the show. Here we go.
Connect with Krystal Covington
Krystal Covington is a business growth strategist collaborating with global leaders of companies from startup to Fortune 500. With a focus on lead generation and sales, her team (Go Lead, LLC) provides media outreach (PR), podcast features, influencer marketing, and funnel strategy to generate new business and build new client/customer relationships.
Krystal’s clients have achieved 6-figure revenue growth, and attention from top media outlets. Her impactful work has been showcased in TEDx, Forbes, Lifetime, Fox, Entrepreneurs on Fire, and dozens of other powerful outlets.