Today, I have a special guest, Michelle Nedelec, who is an experienced entrepreneur, executive coach, and mindset & marketing expert. She works with small business owners to help them understand digital marketing and marketing automation so that they can regain the freedom and profits that they went into business to discover. She discusses the different types of automation, when is the right time to incorporate automation, how to make sure automation isn’t taking over your business, and how to leverage automation without it costing a lot. She also gives examples of how automation can help you scale, as well as tips on how to delegate tech tasks and understand what information is important.
Tune in to hear the full conversation and learn:
Why business automation is not just for IT companies anymore
When to implement automation in business
Why hire people who have the aptitude to do the job
Why personalization at scale is a double-edged sword
Michelle Nedelec has over 20 years of experience in Executive Coaching, working with clients ranging from 8 figures to solopreneurs. Michelle runs the creative side of her Infusionsoft Done-For-You Marketing Tech services company helping entrepreneurs set up and maintain their Infusionsoft (Keap Max Classic) through her company, Awareness Strategies.
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