Ep 171 – 5 Personal Branding Tips with Bonnie Habyan

Hey there! Patty Dominguez here with episode 171 of the Positioning to Profit Podcast. This episode is featuring author, speaker, and CMO Bonnie Habyan. We chat about personal branding and she shares her 5 Personal Branding Tips.

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Personal branding has become a buzzword in recent years, and for good reason. It refers to how you present yourself to the world, both in person and online, and it can have a significant impact on your career. In today’s competitive job market, personal branding is crucial for standing out from the crowd and making a lasting impression on potential employers or clients. Here are some reasons why building a strong personal brand is essential for your career success:
Firstly, personal branding helps you differentiate yourself from others in your field. With so many people vying for the same jobs or clients, having a unique brand can set you apart and make you more memorable. By defining and communicating your unique value proposition, you can showcase your strengths and expertise and position yourself as a thought leader in your industry.
Secondly, a strong personal brand can help you establish credibility and trust with potential employers or clients. By consistently delivering high-quality work and upholding your brand values, you can build a reputation as a reliable and trustworthy professional. This can lead to more opportunities and referrals, as people are more likely to recommend someone they trust and respect.
Thirdly, personal branding can help you build a strong network of professional contacts. By actively engaging with your audience and building relationships with others in your industry, you can expand your reach and tap into new opportunities. You can also leverage your network to stay informed about industry trends and learn from others’ experiences.
Finally, personal branding can help you achieve your career goals. Whether you want to land a dream job, start your own business, or become a sought-after speaker or writer, a strong personal brand can help you get there. By building a loyal following and establishing yourself as an authority in your field, you can open up new doors and create new possibilities for your career.
Personal branding is not just a trendy buzzword – it’s an essential component of career success in today’s competitive job market. By investing in your personal brand and building a strong online and offline presence, you can differentiate yourself from others, establish credibility and trust, build a valuable network, and achieve your career goals. So don’t underestimate the power of personal branding – it could be the key to unlocking your full potential. 


If you are looking to see how you stand out with your personal brand visit: https://www.positioningtoprofit.com/pulsecheck for a free personal branding pulse check. 

Check out my YouTube channel to catch all the podcast episodes and join the conversation. Follow the link and don‘t forget to subscribe to get notified of new episodes. –>>> https://www.youtube.com/@PattyDominguez
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Connect with Bonnie Habyan


Bonnie Lorber Habyan is an author, speaker and Chief Marketing Officer who works in real estate finance. During her 30-year career, Bonnie has been a corporate spokesperson, news reporter, and radio Love Songs DJ. She is married to John Habyan, a former MLB baseball player with whom she had been married for more than 30 years. Bonnie is a mom to daughter, Holly, who is in her second year of law school. Bonnie recently published her first book called, The World According to Bess, a funny, unfiltered memoir with life lessons from her 90-year-old mom, which has been a best seller in the Theories of Humor and Adulthood and Aging on Amazon. Bonnie speaks on three topics she feels passionately about. She is an expert in branding and strategy and says a personal brand has never been more important to support business success. She also speaks on the importance of women providing opportunity to other women. She calls them WOW women. And, as a caregiver to her 91-year-old mom with dementia, she understands the difficult journey many adult children face and speaks about the importance of humor as part of a patient’s care as well as the caregiver’s self-care.



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