EP 181 – How to Leverage Podcast Audiences to Grow Your Personal Brand with Kelly Mosser
Hey there! Patty Dominguez here with episode 181 of the Positioning to Profit Podcast. Thank you for being here.
[00:00:00] Top podcaster discusses effective podcast guesting.
[00:03:07] Experience in ops and meditation coaching led to podcasting.
[00:07:42] Podcast labor compared to event hosting.
[00:11:26] Podcast guesting must be strategically planned.
[00:16:51] Call to action: Download 5-part healing series.
[00:21:38] Initiate collaboration, not pitch. Be proactive.
[00:23:58] Collaboration for podcast guesting benefits audience growth.
[00:28:52] Focus, data, patience – successful decisions take time.
[00:30:37] 7 strategies to find podcasts for guesting.
[00:33:34] Our channel: content, community, connection.
In episode 181 of “Positioning to Profit”, Patty Dominguez sits down with Kelly Mosser, a soulful business strategist and podcast guesting expert. Kelly shares her insights on how entrepreneurs can leverage podcast guesting to spread their message, build brand authority, and connect with potential clients. As a top 1% business podcast host, Kelly has eleven years of experience in podcasting and has been booked on over 100 shows. She has also helped clients book one to three podcast guesting spots every week on average.
One of the key takeaways from this episode is the importance of having a podcast guesting strategy. Kelly emphasizes that entrepreneurs should take control of their message by actively seeking out podcast opportunities that align with their niche and business goals. Waiting to be invited as a guest can limit opportunities and prevent entrepreneurs from reaching new audiences. Kelly shares seven strategies for finding podcast opportunities that are not only fun but can also generate revenue. She also offers a free guide that can save more than 50 hours of confusion and headache when creating a pitch list.
Another benefit of podcast guesting is the ability to position oneself as an expert in a particular field. Patty and Kelly discuss the importance of sharing valuable insights and strategies that resonate with the audience. Kelly believes that guesting on a podcast is not just about promoting oneself, but also about creating a partnership and collaboration with the host. By bringing value to the audience, an entrepreneur can establish credibility and trust with potential clients and grow their business.
Kelly also shares her tips on how to create a call-to-action (CTA) that is irresistible to listeners. After the episode, entrepreneurs should provide an easy and memorable way for listeners to take the next step, such as a free digital guide, training, workshop, or one-on-one call. The CTA should address any fears or doubts that listeners might have about working with an entrepreneur or investing in their services. The goal is to turn cold audiences into warm leads and buyers within the span of a 30-60 minute conversation.
Podcasting can be a significant driver of traffic and lead generation. However, starting and maintaining a podcast is a lot of work. Kelly believes that guesting on someone else’s podcast allows entrepreneurs to show up and be a superstar without the additional work. By leveraging existing podcast audiences, entrepreneurs can create more exposure and build brand authority. Kelly advises entrepreneurs to approach guesting on podcasts as a partnership and collaboration. It should be mutually beneficial, with the entrepreneur being an excellent guest and partner.
Patty and Kelly also discuss the challenges of podcast production. Podcasting can be a noisy and over-saturated market, making it difficult to gain momentum and grow an audience. However, Kelly believes that entrepreneurs can stand out by providing unique and valuable insights that are not commonly found in the market. Entrepreneurs should identify their niche and create content that aligns with their business goals and ideal client.
In conclusion, episode 181 of “Positioning to Profit” offers valuable insights and strategies on how to leverage podcast guesting to grow visibility, build brand authority, and connect with potential clients. Kelly’s experience and expertise in podcasting provide entrepreneurs with a step-by-step guide on how to create a podcast guesting strategy and find opportunities that are aligned with their business goals. Her tips on creating an irresistible CTA and establishing partnerships with podcast hosts are instrumental in turning cold audiences into warm leads and buyers. Aspiring entrepreneurs should definitely tune in to this episode to learn how to create a profitable podcast guesting strategy.
=========================
Here’s How To Create More Leverage In Your Business
Whether you are a successful small business that has hit a plateau with your client acquisition or a solopreneur/micro-business looking for a solution to improve your marketing, we have two simple solutions to help you:
1) The MoreLeverage Mentorship Program:
a bespoke program where my team and I work closely with our clients to help implement a client acquisition infrastructure, streamlining processes, automating follow-up systems, and leveraging artificial intelligence (in part) to lower your cost per acquisition.
>> Click here for our latest 41-Page report “The Proven Method for Growing a Service-Based Business to $50k+/months by implementing an A.I. Infrastructure”
2) Zagly.io
Our “all-in-one” CRM specifically curated to help service-based entrepreneurs and small business owners earning less than $10k/month. We include a complete suite of marketing, sales, and other on-demand courses related to building a service-based business. We also offer group coaching via Zoom, with an “Ask Me Anything” format as part of the membership.
>> Click here for our latest workshop
=========================
Check out my YouTube channel to catch all the podcast episodes and join the conversation. Follow the link and don‘t forget to subscribe to get notified of new episodes. –>>> https://www.youtube.com/@PattyDominguez
=========================
Connect with Kelly Mosser
BIOGRAPHY
Kelly Mosser is an entrepreneur with a background in strategy and operations, having worked at a wellness startup as the Director of Strategy and Operations. She grew the business from two brick and mortar locations to seven in three years. Kelly also has a passion for meditation and coaching, which led her to start a side hustle coaching people on their mental health journeys. As she grew this side hustle and mentored other business owners, she realized the potential in podcasting to grow their businesses. Kelly now helps other entrepreneurs leverage the podcasting space to attract their ideal clients and grow their brands without the intense labor of growing an audience themselves.
=========================
0 Comments