EP 182 – Insights from the 22 Immutable Laws of Marketing
Hey there! Patty Dominguez here with episode 182 of the Positioning to Profit Podcast. Thank you for being here.
[00:00:37] Solo episode revisits lessons for listeners.
[00:03:15] Reflecting, learning, and improving for entrepreneurship success.
[00:07:53] Perceptions determine consumer decisions, do pulse check.
[00:12:36] Stay away from fads, leverage trends.
[00:14:46] Feedback requested, Category of One Course offered.
On this episode of Positioning to Profit, the host Patty Dominguez reflects on their ten years of entrepreneurship and shares key takeaways from a book by Jack Reese and Trout on the concept of positioning. The laws of marketing covered in the book are relevant to solopreneurs and entrepreneurs and discuss how to differentiate oneself in a crowded market. The episode also delves into conducting a branding pulse check, admitting flaws, and leveraging trends to build momentum over time. The speaker’s perspective on positioning is based on what was created back in the day in consumer packaged goods and institutional marketing. Tune in for inspiration and valuable content.
From this episode of Positioning to Profit, a listener will learn:
1. The importance of self-reflection and revisiting old resources to gain new insights in order to improve their business.
2. The laws of marketing, including the law of leadership and the law of category, and how they can be applied to differentiate a brand and stand out in a crowded market.
3. The importance of perception in marketing, and how conducting a branding pulse check can help a brand identify how it is perceived by consumers.
4. The benefits of admitting mistakes and being candid about flaws, leading to compassion and understanding from others.
5. The value of building on trends in order to stay in business for the long haul, and how leveraging trends and solving people’s problems can lead to momentum building over time.
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