EP 182 – Insights from the 22 Immutable Laws of Marketing

Hey there! Patty Dominguez here with episode 182 of the Positioning to Profit Podcast. Thank you for being here.

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📚 Timestamped overview

[00:00:37] Solo episode revisits lessons for listeners.
[00:03:15] Reflecting, learning, and improving for entrepreneurship success.
[00:07:53] Perceptions determine consumer decisions, do pulse check.
[00:12:36] Stay away from fads, leverage trends.
[00:14:46] Feedback requested, Category of One Course offered.

In episode 182 of the Positioning to Profit podcast, the speaker reflects on their ten-year anniversary as an entrepreneur and discusses the timeless Laws of Marketing. Their purpose is to learn from their experiences and look to the future. The speaker is doing introspective work to gain new insights and revisiting old resources, one of which is a book by Jack Reese and Trout on the concept of positioning.

The first product or brand to enter a market is typically the leader and maintains that position. Most markets are already saturated, making it challenging for newcomers to become the first in that market. However, the speaker talks about the law of leadership which suggests that even if a brand is not the first to market, it’s better to be the first in the market. The speaker also discusses the law of category, suggesting that if a brand can’t be the first in a specific category, it should create a new category where it can be the first. Creating a niche market and becoming the only player in that category is a significant opportunity for brands.

The podcast also discusses the law of perception, which highlights that marketing is not about products but about perception. Consumers base their decisions on their perception of reality, not reality itself. Perception is what rules when it comes to brand image and reputation. Conducting a branding pulse check can help identify how a brand is perceived by consumers. Some questions to consider during a branding pulse check include how the brand stands out, whether its purpose is clear, and are its unique attributes being leveraged. Listeners can access a free branding pulse check resource by visiting positioningtopofit.com/pulsecheck.

Another law discussed is the law of candor, which involves admitting a negative aspect about oneself. The speaker shares their experience of having a speech impediment and expressing shame about it before admitting it publicly. The speaker also admits to mistakes on their podcast and in emails. Admitting mistakes and flaws can lead to compassion and understanding from others.

The podcast host highlights six or seven laws from the book “The 21 Laws of Immutable Marketing” by Al Reese and Jack Trout that are relevant to solopreneurs and entrepreneurs. These laws can help listeners stay in it for the long haul, instead of getting caught up in fads. The speaker discusses how building on trends can lead to sustainability and long-term success. The key to building on trends is to meet or solve a problem for people related to the trend, leading to momentum building over time.

This episode is a solo show, featuring the speaker reflecting on their entrepreneurship journey, which began over ten years ago in January 2013. The speaker encourages others to think about how to apply the Laws of Marketing to their businesses, so they can also reap the rewards of long-term success.

Not only does this episode discuss the basics of marketing, but it also takes a deep dive into why certain brands become successful while others do not. Additionally, this podcast episode provides useful insights into how to conduct a branding pulse check to ensure that the brand is being perceived as intended. These insights are ideal for entrepreneurs and solopreneurs who want to stay in business for the long haul.

Overall, the episode offers practical, actionable advice for anyone looking to engage in successful marketing practices, while also exploring the psychology of marketing and branding. Additionally, the speaker’s vulnerability in discussing their speech impediment and mistakes provides inspiration for others to embrace their imperfections and be more compassionate towards themselves. Listeners can benefit from the speaker’s insights and learn how to apply the Laws of Marketing in their businesses, ultimately leading them to long-term success.

In conclusion, this episode of the Positioning to Profit podcast is a must-listen for anyone looking to improve their marketing and branding efforts. With its combination of practical tips and insightful analysis, the episode is ideal for entrepreneurs and solopreneurs alike. So, listen, apply, and witness the long-term success of your business.


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