How to Use “Us Vs. Them” in Your Marketing

Today is a solo show. Y’all I was so pleasantly surprised right now that I saw that we’re on episode 60 of the positioning to profit podcast. And in full transparency, I’ve been going through some quote unquote writer’s block. And I sat at my desk here, and I just got inspired with this thought about what’s happening right now in society at a global level. And I have been inspired to relay that to your marketing.