How to be a Leader, Not Just an Expert
This episode today is going to be a solo show. And it is one of the ideas that I came across as I was really thinking about Positioning and what are the standouts for people? And just how daunting is it when you say, oh, positioning myself as a category of one? Well, what does that really entail? And of course, I talk about Positioning quite a bit. You can find more information at positioningtoprofit.com by the way. But in this show, we are going to be exploring what it means to not only be positioned as an expert, but also positioning yourself as a leader. Because as I really, really think about what being a standout professional means, it’s really when you combine the two. And so how often do you see these two play out? And the people that do have a good grasp on that are the ones that stand out, are the ones that people follow, and are the ones that really create their category of one. So in this episode, I’m going to be sharing some practical tips, as a pulse check for some, but for others as really an awakening of where the opportunities lie for you if you haven’t already done so. So stick with me because this episode is a solo show. And I’m dropping some great information that you can apply right away.