Thanks so much for joining me on this episode of the Positioning to Profit Podcast. We are on episode 90. I’m so excited! Today I’m going to be sharing on this solo show a little bit more about this idea of a brand promise. As you know whenever I’m chitchatting with my clients and we have sessions, certain themes come up and if I see a pattern, then I’m like okay this is something that I should be talking about because these are things that could use some clarity, right, some clarification. So one of the things that I have found to be distinctly important is the importance of your brand promise. It’s something that I’ve been talking about for quite a while and something that you can you know gloss over it and do fine, but it’s better to have a clear understanding of your brand promise and then how it could be trickled into the messaging, the touchpoints the things that you’re doing for your clients, for your prospects so that they have a clear understanding on what to expect, because the brand promise is what connects you to your prospects so much so that they’re like “okay, that’s what you’re promising, that’s what you’re going to share, all right I believe you”, right, because after they build trust then they’re going to pull out their credit card and they’re going to invest in one of your products, programs, services and you got to deliver on it though. So this episode is tying in that whole process of how do you create a brand promise so that it stands out. As you know when everybody’s zigging, you want to be zagging. I’m all about the zag.